How Mynewsdesk Discovered One of Their Most Powerful Sales Tools

Date: September 28, 2016

Author: Maria Sundström

How Mynewsdesk Discovered One of Their Most Powerful Sales Tools


Company: Mynewsdesk
Founded: 2003
Employees: 186 globally (3 in Finland)
Revenue: 170 Million SEK (17.9 Million Euro)
Location(s): Sweden, Norway, Denmark, Finland, United Kingdom, Germany and Singapore.

Description: Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Brands use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers and tell their stories.


The Situation Before LiiD

Mynewsdesk is a Public Relationships company which was purchased by a Norwegian media group NHST in 2008. The group owns several of Norway’s leading business publications, such as, “Dagens Naeringsliv” and “” Today Mynewsdesk is AAA-Dun and Brad Street rated and the faster growing company in the group.

As a tech driven business, Mynewsdesk was looking to provide their sales team with tools that would make their sales process faster and more efficient. It was important to them that their salespeople could be “on-the-go” and have access to reliable and up-to-date data from their CRM on their mobiles.

Juha Herranen, CEO at LiiD, believed that LiiD could be beneficial for Mynewsdesk and suggested to their Business Development Manager to test it out. In March 2016, the sales team started its testing period and quickly saw the value that LiiD could add to their company. The app provided them with features which proved to be very useful for the sales team, such as the possibilities to create follow-ups, recording notes with speech-to-text and the instant access to valuable CRM data. One of the tester’s had stated that LiiD had brought “a bit of luxury to the cold calling process.”


It is always impressive when someone makes buying easy. LiiD did that for us. It was actually quite an experience to follow how LiiD became a part of our work life so easily. “ – Nina Lallukka, Country Manager


The Situation After LiiD

Following a swift integration, LiiD has now become an integrated and essential part of the sales approach at Mynewsdesk. One of the most significant benefits the company now enjoys from is how much time LiiD can save them. In addition, logging sales activities to Salesforce has never been easier. 


With LiiD our sales reps have the opportunity to work on mobiles, make sure all sales activities are up-to-date and now we don’t miss any sales opportunities due to human mistakes.” – Nina Lallukka