Tips for Sending Sales Emails in 2017
For some salespeople, the ability to sell can come naturally. Perhaps you were born as a salesperson and you instinctively know how to sell nearly anything to anyone. However, not every salesperson is a pro at sending sales emails. Take a look at these emailing tips for salespeople and see if there is a tip you can start using today!
1. Keep it short and simple. If you want people to read your email, get to the point quickly.
2. Italicize and bold key words and sentences. You want to make your email easy to read.
3. Be personal. Use the receiver’s name when you can and avoid starting emails with e.g. “Dear sir” or “To whom it may concern.”
4. Always talk about benefits over features. Tell your reader how your product/service will benefit them, rather than discussing the features of your product/service.
5. One email is not enough. If they don’t respond, keep going until you hit around 8 emails.
6. Subject Line Tip! Add the receiver’s company name somewhere in the subject heading.
7. Try using bullet points to highlight and list key benefits.
8. Create a sense of urgency. You want people to answer your emails and they could be motivated to do so by e.g. a short time offer or promo discount.
9. Tell your reader what you want. If you want to set-up a meeting, phone call, etc, tell them that. Don’t expect them to take action if you don’t ask them to do so.
10. In your first email, aim for a long subject heading. Studies show that there is a 46% higher response rate when the subject heading has more than 10 words.
11. Don’t wait too long. Email new leads as soon as possible.
12. Download an email tracker to see if people are opening your emails, e.g. by using Yesware or Get Notify.
13. If they don’t respond to your emails and you know your product/service will be truly beneficial to them, call them.
14. Time your emails. 6am, 10am, 2pm and 8pm are good times to send emails. By emailing someone early in the morning, your email has a chance of landing on top of their inbox. Some people also check their emails before going to bed, so emailing at night could be a viable option.
15. Analyze your emails. What worked and what didn’t? Learn from your mistakes and then get back to emailing!
That’s all folks!
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